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Science Channel Chunk It

details
credits
agency / production company: impossible
john bonito director
mitch monson creative director
brian eloe creative director
chris stoerchle head of production
beth mack producer
brian de herrera-schnering editor
kevin liotti designer / animator
josh thiel designer / animator
ricardo cozzolino assistant editor

the project story

What better than irony to announce the world’s most outrageous sport?

On more than several occasions, Science Channel has tapped broadcast agency Impossible to promote its annual enginerd spectacle, Punkin’ Chunkin.

But this year was different. The creative direction was summed up in the words, “imagine a music video where 1980′s Push It meets Punkin’ Chunkin.” We were all in.

Chunk it good!
  • :30 promo

    Chunk It