LP What if

Helping one of North America’s largest building materials suppliers stand out.

Advertising agency Gish, Sherwood and Friends tasked Impossible with a familiar challenge: translate a simple script into a compelling visual story, realized entirely in CGI. Although the challenge was familiar, no two stories are the same. And this story brought its own fair share of tough parameters.

Ideas abound in this resulting elegant spot for LP, one of North America’s largest building materials suppliers.

Impossible’s commitment to balancing both creative and process proved itself invaluable yet again, as this spot was met with rave reviews.