Investigation Discovery Solved
details
the project story
Problem: emerging network needs standout promo. Problem solved.
Producing an attention-getting promo within tight parameters is a common challenge. Rather than falling back on the usual clip-driven promo, team Impossible wrote this concept, centering on the thoughts of a lone detective as he reviews another of his solved cases.
To fit within the tight parameters, our solution relied heavily on a “micro-shoot” combined with just the right amounts of clever writing, smart design and snappy editorial.
Accolades: featured in PromaxBDA’s “Best of Cable”
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Solved
:30 promo