History Channel history.com
details
the project story
A new search engine targets History’s audience. Humor helps get the word out.
How do you promote History Channel’s new killer niche search engine? Play up the frustrating search experience users encounter every day, but in a humorous way.
History Channel liked the concept so much, the spot turned into a campaign driving more viewers than ever to the new and improved history.com.
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Battle of the Bulge
:30 commercial
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The Great Depression
:30 commercial
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Crazy Horse
:30 commercial