DISH Network Hopper

the project story

New product launch gets audiences hopping at CES.

To launch Hopper, its new whole-home entertainment solution, DISH Network tasked Impossible with creative development of its animated Hopper character as well as execution of its CES launch presentation.

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  Look Development

  Hopper character look development
• 
  Look Development

  Exploring a range of Hopper expressions and poses
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  Look Development

  Hopper animated tag development
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  Look Development

  Hopper environment look development
• Product Launch

  Hopper CES product announcement :30