Discovery Health New Year New You

Starting off the new year right: a week of smart programming launches with a record-breaking promo campaign.

Building on our previous successful collaborations, emerging network Discovery Health engaged Impossible to produce a promo campaign for their New Year’s stunt, New Year New You.

Of the several concepts we developed, this live action / clip-driven combination was chosen for its accessible, human ingredient.

Impossible president Joel Pilger assumed director responsibilities, shooting Impossible’s own Lauren Campbell on the plains of eastern Colorado.

The resulting campaign generated the highest ratings ever for the network. The success was so great, Discovery CEO David Zazlav offered the Discovery Health team a public toast of congratulations.