Discovery Channel Wall-E
details
the project story
This project was a rare treat to integrate Discovery Channel’s biggest franchises with Disney / Pixar’s Wall-E.
Leveraging a toolkit provided by Pixar, Impossible pursued the bold idea of placing Wall-E right in the middle of Dirty Jobs, Deadliest Catch and Mythbusters. The resulting promo campaign grabbed eyeballs far and wide and received acclaim from both client and network alike.
Awards: PromaxBDA / Silver Promax Award.
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Wall-E / Deadliest Catch integration
The rascally robot gets dropped right in the middle of Deadliest Catch.
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Wall-E / Mythbusters integration
The rascally robot gets dropped right in the middle of Mythbusters.
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Wall-E / Dirty jobs integration