A media parent company steps up to its true identity: a powerhouse entertainment brand
PromaxBDA award-winning promo for "The Falling Man" documentary
A classic branding conundrum: broadening your appeal while satisfying your core audience
opening titles sequence
To inspire your audience, don't just tell them what you believe. Show them.
New product launch gets audiences hopping at CES.
Netflix stumbles. Blockbuster seizes the moment.
Top rated telecast in the network's history.
The chase to recover a stolen treasure uncovers the world's great mysteries.
Sometimes to draw viewers in, you have to blow them away.
What better than irony to announce the world's most outrageous sport?
HGTV personalities lend a hand.
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Targeting an underserved niche in the marketplace: gentlemen, start your engines!
A startling metaphor keeps viewers from breaking away.
Taking their game to the next level, The Mtn recruits team Impossible for a network brand refresh.
GOLD AWARD PROMAXBDA 2011. Cleverly melding two blockbusters: Deadliest Catch collides with the minions of Despicable Me.
To connect authentically with an audience, try using authentic characters. Wow!
A classic misdirect cleverly drives viewers to a new series on Investigation Discovery.
Some brands are a natural fit for each other. It's why we love integrations.
New show on MTV2 needs standout show open. Impossible delivers accelerated ratings.
Corporate messaging launch
DISH Network offers more value choices than anyone else. To deliver the message, Impossible roared into action.
NFL fans help DISH Network draft new subscribers, right from the gridiron.
Getting right to the point via a side-by-side comparison.
One successful campaign deserves another: bringing "Side by Side" to life. Real life.
The rascally robot gets dropped right in the middle of viewers' favorite franchises.
A classic emerging network challenge: deploy a campaign with a powerful punch.
Contrarian strategy: hard-hitting emerging network engages its core audience by softening its tone.
Your audience is crime aficionados. We take them inside the mind of a detective... or so they think.
Appealing to audiences with a difficult subject matter is tricky. Impossible's campaign delivers healthy ratings.
Starting off the new year right: a week of smart programming launches with our "highest ratings ever" promo campaign.
A global product launch for IBM must catch the media's attention. Impossible cuts through the clutter.
Keeping Sundance viewers through the breaks: appeal to their fascination with design.
Tickling viewers' fancy: an imaginative look inside the science of crime-solving.
Problem: emerging network needs standout promo. Problem solved. (Featured in PromaxBDA "Best of Cable")
Inviting audiences to get their pirate on, this swashbuckling exhibit aims for record-breaking attendance.
An imminent invasion spurs record-breaking invasion of attendees.
Inspiring your audience around the globe, all at once
Every network needs a refresh now and then. This one delivers with spit and polish.
This new world-class hospital is nothing short of miraculous. Impossible helps audiences see the light.
The definitive Jeff Gordon documentary, hosted by Patrick Dempsey, produced by Impossible.
Going the distance: offbeat characters entice viewers to this one-of-a-kind annual spectacle.
Making your point with exaggeration: go big or go home.
Is host Nar Williams a beefcake or cream puff? Viewers decide in this visual effects-driven spoofy promo.
What does garlic have to do with ballet? Our spot rewards smart-minded viewers with the answer.
Powerful visuals help a museum stand head and shoulders above the rest.
Seizing upon the soccer-loving fans of Mexico, this commercial for Corona scores a big goal.
Automotive aficionado Wayne Carini helps HD Theater stir the imaginations of its core audience.
Playful animation and a dry sense of humor elicits "WOW!" from potential new subscribers.
A new search engine targets History's audience. Humor helps get the word out.
Fans of colossal projects take note: this promo's evocative journey invites you into larger-than-life feats of engineering.
DIY's audience can't help but notice gadget-guru Chris Grundy and his expert gift-giving ideas.
Helping one of North America's largest building materials suppliers stand out.
Polaris "Extreme" spot
Sundance and Infiniti integrate seamlessly to touch audiences with music legends in candid conversations.
