Friday, January 20th, 2012 WHY I learned this year is more important than WHAT I learned this year Monday, October 31st, 2011 Four Directors, Four Perspectives Thursday, October 6th, 2011 Velocity Launches High-Octane Brand by Impossible

We believe every brand is a remarkable story, just waiting to be told...

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A stolen bag of Doritos uncovers some of the world’s greatest mysteries.

Together, Impossible, Moving Parts and Director John Bonito created a spot for this year’s Doritos® Crash the Super Bowl contest.

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What better than irony to announce the world’s most outrageous sport?

On more than several occasions, Science Channel has tapped broadcast agency Impossible to promote its annual enginerd spectacle, Punkin’ Chunkin. But this year was different. When we heard the creative direction (summed up in the statement, “a music video where 1980′s Push It meets Punkin’ Chunkin), we were “all in.” Chunk it good!

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Targeting an underserved niche in the marketplace: gentlemen, start your engines!

When Discovery decided last year to let the sun set on HD Theater, they envisioned boldly rebranding the channel to shine brightly into a formerly untapped corner of the market: upscale men.

As the creative agency tasked with developing the brand, Impossible imagined Velocity as an exclusive club where affluent men watch the best in automotive, travel, leisure, adventure and sports programming.

From the brief to brand and from concept to final delivery, Impossible worked closely with the team at Velocity to launch this exciting new network.

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Netflix stumbles. Blockbuster seizes the moment.

When industry giant Netflix stirred the ire of their customers, Blockbuster wasted no time.

The company engaged broadcast agency Impossible to quickly reach a national audience with its fresh and friendly message, “Say hello to Blockbuster. Again.”

The results speak for themselves. As will the hordes of angry Netflix customers that will no doubt be giving Blockbuster a second look.

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A startling metaphor keeps viewers from breaking away.

Few things catch a viewer’s eye better than a striking visual. In this promo for Facing Trauma, Impossible developed just such a device to convey the essence of this powerful series on Discovery Fit & Health.

Shot at high speed with the new RED EPIC camera, Impossible creatives and artists carefully pieced together a :30 narrative sure to drive ratings.

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When it comes to grabbing viewers’ attention, nothing comes close to raw emotion.

In this promo produced for Secretly Pregnant, a single poignant moment conveys the human dramas within this series airing on Discovery Fit & Health.

UPDATE: Secretly Pregnant on Thursday at 10p was the top rated telecast in the network’s history among W25-54 ratings and delivery, tied for the highest among HH ratings and 2nd highest among W18-49/18-34 ratings and delivery.

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The latest smattering of various impossibilities.

As always, thanks go out to our talented team and our treasured clients.

All work directed and produced by Impossible.

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